We Heart It

We Heart It is a mobile application and social platform that allows users to discover, collect, and share inspirational images and videos. It functions as a visual scrapbook and community where users can express their personal style, find motivation, and connect with others who share similar aesthetics and interests. The platform is built around the core action of "hearting" or saving images into curated collections, making it a unique tool for visual discovery and mood boarding.

Building and Curating Personal Collections

Users begin by browsing a feed of images or searching for specific keywords. When they find a visual that resonates, they tap the heart icon to save it to a collection of their choice. A user can create multiple themed collections, such as "Dream Vacations" or "Fashion Inspiration." This act of curating allows individuals to organize their finds and build a personal gallery that reflects their tastes and aspirations. The We Heart It platform is designed to make this process intuitive and central to the user experience.

Following Creators and Curators

To build a personalized feed, users can follow other members whose content they admire. By visiting a profile, a user can tap the "Follow" button to subscribe to that person's public posts. This action ensures that new content from those they follow appears in their main discovery stream. This feature transforms We Heart It from a simple image repository into a dynamic social network, enabling users to stay connected with the creative output of favorite artists, photographers, and style icons.

Uploading and Sharing Original Content

Beyond collecting, users contribute to the community by uploading their own photos, artwork, and GIFs. The process involves tapping the "+" icon, selecting media from their device's library, adding descriptive tags, and choosing which of their collections to add it to. Once posted, this content becomes discoverable by the entire We Heart It community. This functionality empowers users to share their unique perspective and gain recognition, fostering a cycle of inspiration and creation.

Discovering Content Through Search and Explore

The app provides robust tools for discovery. Users utilize the search bar to find content related to specific words like "aesthetic" or "cottagecore." Alternatively, the Explore section surfaces trending images and popular tags, offering a gateway to new visual themes and communities. This structured discovery process helps users efficiently find content that aligns with their current interests or helps them explore entirely new ones, constantly refreshing their experience on We Heart It.

Engaging Through Likes and Comments

Social interaction is key. Users can engage with posts by double-tapping to "like" an image or leaving a text comment. This feedback provides validation to the original poster and helps build connections between users with shared interests. The engagement loop on We Heart It reinforces community bonds and encourages creators to continue sharing high-quality, inspiring content, which in turn enriches the platform for everyone.

Participating in Community Challenges and Trends

We Heart It often features community-wide challenges and highlights trending topics. Users participate by creating and sharing content that fits the challenge's theme, using specific hashtags. Their submissions may then be featured in official We Heart It channels, increasing visibility. This guided participation helps users feel connected to the larger community, provides creative direction, and is a primary method for discovering new and popular content on the platform.